Kraft Peanut Butter Tiffin

Welcoming newcomers with a taste of home.

When some newcomers arrive in Canada they are inundated with new sights, languages, and, in this case, new food choices - many of which they are unfamiliar with and have not seen in their past countries. With Asians being Canada’s fastest-growing demographic, Kraft has an opportunity to welcome a lot of people with a little taste of home - integrating Kraft’s peanut butter. Entered into the National Advertising Challenge 2024